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From the Press Box: Doing Our Part So All Kids Can Play!


Hockey is an expensive sport. Between registration fees, the cost of new equipment and travel costs, hockey is the second most expensive sport in Canada. We also know that one in three Canadian kids do not participate in organized sport with cost representing the primary barrier (CIBC-KidSport Report, 2014). What does this all mean? Well, the reality is that for thousands of Canadian families, financial sacrifices need to be made in order to enrol our children in Canada’s national game.

At HockeyNow, we’re passionate about hockey and dedicated to providing comprehensive coverage about all things hockey from grassroots to major junior hockey. But most importantly, we’re committed to helping grow the game of hockey. HockeyNow very much believes in promoting and informing about all the good things that hockey can bring to a person and a community. Leadership, being a good teammate, learning how to lose, and winning the right way are lessons that will make us as Canadians better neighbours, coworkers and human beings. There are lots of controversial topics in the Canadian hockey world and we don’t shy away from those either, but we try to talk about them in a way that tells the whole story and in a way that can debunk some myths about the barriers to playing. Some of the hurdles are safety (playing does increase your chance of injury, but with proper coaching and attention this can be limited), and cost of hockey (yes it is expensive, but if you really want to play you don’t need to join a spring team, have private training, play on a AAA team and spend $1000’s traveling; there are options to play on rec level and house level teams that only cost some basic entry fees and some gear). Plus, there are fantastic resources available such as KidSport and Hyundai Hockey Helpers dedicated to helping kids get on the ice.

For this very reason, we couldn’t watch as more and more children are unable to play. I am proud to announce that HockeyNow and KidSport are partnering to make a bigger difference in the lives of Canadian kids.

KidSport is a national not for profit dedicated to helping kids play organized sports by providing grants for registration fees and equipment. KidSport has helped over 450,000 kids across the country since 1993. With over 178 community chapters across Canada, be sure to find your local chapter at for more information.

Together with Hyundai Auto Canada Corp., KidSport has created Hyundai Hockey Helpers, a program that is dedicated to helping kids play organized hockey. Hyundai Hockey Helpers has already helped more than 7,800 kids get on the ice since 2012, which means even more children are playing the game we love.

We’re excited to play a role in helping KidSport break down financial barriers to help Canadian youth gain access to organized sports. To learn more and apply for a grant, visit

Stay tuned for KidSport contests and special features in upcoming HockeyNow issues!

Tags: minor hockey

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